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Farid Rahman HadiFarid Rahman HadiCreative Lead · Open to roles and projects

Creative lead for brands that ship every week.

Trained as an architect. I still design, shoot and edit the work hands-on, and bring in AI where it adds range and speed, for brands across Singapore, Australia, Hong Kong and Malaysia.

Tap any ad to watch it with sound

60jobs in six weeks
1,000+delivered files
5brands, 4 markets

Brands I’ve made work for

Selected work

Identity, campaigns, packaging, space and film.

Toolkit

The software behind the work.

Layered ad systems, retouching, every PSD a retailer asks for.

Also building

Software, made with Claude and Codex.

DuitKu and the Ads Dashboard below are the real apps, running in the page; P5M and Deskreach are real screens from their iPhone and iPad builds. I design and ship my own tools with Claude Code and Codex, from finance apps to the AI pipelines behind my ad work. github.com/faridrahmanstudio ↗

  1. DuitKuWeb app · PWA

    A private money tracker: balances, budgets with warnings and multi-year savings goals. Works offline, stores data on-device, optional iCloud sync, 776 automated checks.

    faridrahmanstudio/DuitKuPrivate
  2. Open Ads Dashboard full screen ↗
    Ads DashboardWeb app · Python + React

    Meta ad creative beside its performance, competitor tracking, and an AI report that reads the creative itself, not just the numbers.

    faridrahmanstudio/ads-dashboardPrivate
  3. P5M stream with the on-screen DualSense, iPhone 18 Pro Max, portrait
    P5M stream with the on-screen DualSense, iPhone 18 Pro Max, landscape
    iPhone 18 Pro Max
    P5M stream with the on-screen DualSense, iPad Air 11″, portrait
    P5M stream with the on-screen DualSense, iPad Air 11″, landscape
    iPad Air 11″

    Screens from the iOS build: stream, home and full-screen overlay. Rotate to see both layouts.

    P5MmacOS · iPadOS · iOS

    PS5 Remote Play for Mac and Windows, built on chiaki-ng with Metal rendering, HDR and DualSense support.

    faridrahmanstudio/p5m-macPrivate
  4. Deskreach session: the Mac desktop with Deskreach controls, iPhone 18 Pro Max, portrait
    Deskreach session: the Mac desktop with Deskreach controls, iPhone 18 Pro Max, landscape
    iPhone 18 Pro Max
    Deskreach session: the Mac desktop with Deskreach controls, iPad Air 11″, portrait
    Deskreach session: the Mac desktop with Deskreach controls, iPad Air 11″, landscape
    iPad Air 11″

    The real iOS and iPadOS app around the macOS 27 desktop. Rotate to see both layouts.

    DeskreachmacOS · iPadOS · iOS

    Your whole Mac on iPhone and iPad: the desktop, its sound through its own virtual audio drivers, and the phone as a game controller for P5M.

    faridrahmanstudio/deskreachPrivate

Music

Transcribing emotions.

I compose in Ableton Live on the side, and it is where my ear for edits and sound beds comes from. soundcloud.com/faridrahmanhadi ↗

About

From buildings to brands. Same discipline: structure first, then light.

How I work →

Have a brand that needs to ship?

faridrahmanstudio@gmail.com