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Wonda Coffee · The CLAN · 2024

Wonda Coffee, Malaysia

A year of social for Wonda in Malaysia: every post built around the can as hero, from Ramadan crescents to a Paris-to-KL gold rush.

Role
Senior designer, art direction
Made
Always-on social · Ramadan and Merdeka moments · Product key visuals
  • 14key visuals
  • MYmarket

Brief

Keep a canned-coffee brand present in Malaysian feeds all year, across product launches, sports moments and seasonal beats.

Approach

The can is always the hero and always lit like a product shot; each post borrows one big idea (a clock, a race, a pour diagram) and says it in one line.

Outcome

A consistent monthly KV system the brand could brief into, from Extra Presso launches to the Gold range.

01

Product as hero

Dramatic, product-lit key visuals for the core range.

  1. 01Extra strength
  2. 02Mocha magic
  3. 03Gold · before and after
02

One idea per post

Simple visual mechanics that read in a second on mobile.

  1. 01Clock
  2. 02Which cup fills first?
  3. 03AirDrop
  4. 04Select all squares
03

Moments

Sports and seasonal posts, still product-first.

  1. 01Go for gold
  2. 02Stay strong
  3. 03Seteguk