CIMB · The CLAN · 2024
CIMB NEXT
Identity for CIMB’s NEXT Generation Leadership Programme, made for the bank’s 100th year: a wordmark whose X is a forward chevron, a quieter Next Gen Series emblem, and launch visuals that turn the chevron into a path.
- Role
- Brand identity, key visuals
- Made
- Programme logo (three routes) · Next Gen Series mark · Launch key visuals
- 3logo routes
- 100 yearsof CIMB
Brief
Name and launch a leadership programme for the next generation of CIMB leaders, alongside the bank’s centenary.
Approach
Build the mark around the X in NEXT: a red chevron that points forward, drawn three ways (italic, stencil, light). Carry that chevron into the key visuals as a road, a wall and a red light cutting through the city.
Outcome
A programme identity and a launch set of key visuals used across CIMB channels.
The wordmark
Three routes for NEXT, each with the X as a forward chevron.
- 01Route A · italic
- 02Route B · stencil
- 03Route C · light
Next Gen Series
A tree emblem for the alumni series: roots and branches as legacy.
- 01Emblem
- 02Emblem, reversed
- 03Wordmark
Launch key visuals
The chevron becomes the path forward.
- 01Lead the next wave
- 02Forge your path
- 03Step forward
- 04What’s next for a leader?
- 05What’s next, wide