Goodday · The CLAN · 2024
Goodday milk
Playful, product-first social for a Malaysian dairy brand, with a high-energy “Charge Up” line for its chocolate malt drink.
- Role
- Senior designer
- Made
- Social campaign · Charge Up product KVs · Seasonal posts
- 13posts
- MYmarket
Brief
Make a dairy brand’s social feed feel fresh and fun for Malaysian families, and launch the Charge Up malt drink.
Approach
Two tones: bright, playful family posts, and a high-energy Charge Up world with lightning, gold and superhero cues.
Outcome
A year of always-on social plus a distinct sub-brand look for Charge Up.
01
Family feed
Bright, clean, product-led.
- 01Fresh from Australia
- 02Paris
- 03Pick your Goodday
- 04School holidays
02
Charge Up
A high-voltage look for the malt drink.
- 01Game night
- 02Stay charged
- 03Multipro
- 04Superhero
- 05Fortification