NA+ · client via FX Studio · 2022
NA+ Design Studio
A complete identity for NA+, an interior design studio: a rounded lowercase na+ mark, a warm cream-and-charcoal palette, a guideline, and the full kit from business cards to merchandise.
- Role
- Brand identity, guideline, stationery, merchandise
- Made
- Logo and lockups · Branding guideline · Business card, letterhead, invoice · Shirt, tote, notebook, lanyard, sticker
- 12touchpoints
- Cream + charcoalpalette
Brief
Give a young interior design studio an identity that feels calm, crafted and premium, and that works on everything from invoices to site merchandise.
Approach
Draw n and a as one continuous rounded stroke with the plus as the single accent, set it in cream and charcoal, and give the studio a voice line, “Reimagine”, for merchandise.
Outcome
A guideline, a stationery set and five merchandise items.
The mark
One rounded stroke for n and a, the plus as the accent, with tagline lockups for sister lines.
- 01Primary
- 02On cream
- 03Horizontal
- 04Proportion
- 05Tagline lockups
- 06Colour and type
Stationery
Charcoal business cards, a letterhead set and an estimate template.
- 01Business cards
- 02Card back
- 03Letterhead
- 04Estimate
Merchandise
“Reimagine” for the studio’s own goods.
- 01Polo
- 02Tote
- 03A5 notebook
- 04Sticker
- 05Lanyard