CIMB · The CLAN · 2024
Sampul Raya for CIMB
Hari Raya money packets for three CIMB tiers: a sage set for CIMB Preferred, an olive set with a gift box for CIMB Private Banking, and a peach set for CIMB, each built on a gold arch and a different floral world. The flat-lay is a rendered mockup made from the final artwork.
- Role
- Packaging and illustration direction
- Made
- Three money-packet designs · Fronts and backs per tier · Gift box
- 3tiers
- Front + backper design
Brief
Give each CIMB customer tier its own Raya packet while keeping one family look.
Approach
One shared device, a gold Malay-arch window with “Salam Aidilfitri” script, then a different palette and floral language per tier: sage and white blooms, olive and roses, peach and embroidery.
Outcome
Three print-ready sets and a Private Banking gift box.
01
CIMB Preferred · sage
Soft eucalyptus and white florals.
- 01Front
- 02Back
02
CIMB Private Banking · olive
Roses, hibiscus and a gift box.
- 01Front
- 02Front, alternate
- 03Back
- 04Gift box
03
CIMB · peach
An embroidered floral arch.
- 01Front
- 02Back