Skip to content

OPTOM Eyecare · 2022

OPTOM Bespoke

A premium eyewear campaign for OPTOM Eyecare, photographed and designed end to end: “Bespoke”, frames made for you, told through portraits, still lifes and a calm serif system across three months of posts.

Role
Photography, art direction and design
Made
Model and product photography · Three months of social · In-store bunting
  • 24posts
  • Shot + designedin house

Brief

Reposition an optical chain’s frames as a premium, personal purchase rather than a clinic necessity.

Approach

One word, Bespoke, in an elegant serif; real people photographed in soft natural light; frames shot as objects on colour; bilingual lines in Malay and English.

Outcome

Three monthly sets of social and in-store bunting for the Premium Collection.

01

Month 1 · Bespoke

Introducing the line: portraits and lifestyle.

  1. 01Coffee
  2. 02Try-on
  3. 03Portrait
  4. 04Through the lens
  5. 05Premium collection
  6. 06A pair of glasses
02

Month 2 · The perfect pair

Confidence and style.

  1. 01The perfect pair
  2. 02Still life
  3. 03People will stare
  4. 04Completely classic
  5. 05Gaya terbaharu
  6. 06The perfect fit
03

Month 3 · Find your frame

Product and portrait, sharper colour.

  1. 01Find your frame
  2. 02Bespoke
  3. 03Sun
  4. 04Best sellers
  5. 05Must-have look
  6. 06Ringan. Bergaya. Baru.
04

In store

Pull-up bunting for the shop floor.

  1. 01Bunting · batik
  2. 02Bunting · round frames
  3. 03Bunting · colour frames