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be@me 自有光 · 2026

自有光 brand system

A friendlier mark family for be@me’s Shenzhen clinics, then the Cantonese-voiced ads that carry it to Hong Kong patients. The reception signage is a concept application.

Role
Logo system, ads
Made
Clinic logo and children’s dentistry sub-brand · Treatment icon set · Symptom-first ads (繁體)
  • 64statics briefed
  • 繁體Cantonese copy

Brief

Give be@me’s Shenzhen clinics a friendlier mark, including a children’s-dentistry line, and ads for Hong Kong patients.

Approach

Keep the @ from be@me, add a spark, put it in a rounded green tile; then write symptom-first ads in Cantonese with price transparency up front.

Outcome

A logo family with treatment icons and a 64-static ad brief in production.

01

Logo family

Clinic mark, children’s line and lockups.

  1. 01Stacked lockup
  2. 02Horizontal
  3. 03Wordmark
  4. 04Treatment icons
02

In space (concept)

The mark as reception signage.

  1. 01Reception
03

Ads

Symptom-first statics in Traditional Chinese.

  1. 01Price list
  2. 02X-ray first
  3. 03Wisdom tooth
  4. 04有港究 series